Partners / Nick Trueman
Spec Digital
Paid search, SEO & lead generation

Spec is a paid search and SEO agency. Our core areas are ecommerce and lead generation, and we are obsessed with two things: data and our clients’ profit.
We've been going for 15 years and we are low-volume but high-value. We work with a small selection of businesses but integrate deeply into their teams, driving organisation-wide performance uplift through search marketing.
For most of the businesses we work with, search across Google and Bing drives over 60% of all new customer acquisition.
“We are obsessed with two things: data and our clients’ profit.”
Nick Trueman, Spec Digital
How I plug in
When Eden's clients need paid search, SEO or lead generation that has to pay back, Spec leads it. We measure everything against profit, not vanity metrics.
We work best with ecommerce brands that have grown but stalled, and B2B or B2C businesses generating leads but struggling to scale them profitably.
Who we work with
Work with us
Start a conversation. We'll scope the brief and bring the right team in.
No pressure. Just clarity.