Partners / Paul Maskell
Yolk Creative London
Brand strategy, marketing & advertising
With a lifelong passion for branding, marketing and advertising, I co-founded Yolk Creative London in 2013 after years of industry experience.
I've contributed to the success of diverse B2C and B2B brands, including Tropicana, Jack Daniel's, YouView and Sol Beer for Heineken, alongside nurturing challenger brands like Nakd, Symprove and Marylebone Gin.
I'm committed to cultivating brand growth and delivering business success. Watching the transformative impact of strategic branding and marketing is what fuels my focus on results that exceed expectations.
“My focus is set firmly on delivering results that exceed expectations, while inspiring others to embrace creativity and innovation.”
Paul Maskell, Business Lead & Founder, Yolk Creative
How I plug in
When Eden's clients need brand building and advertising that drives growth, Yolk Creative leads that work and I steer the commercial and client side.
My focus is turning brand strategy into measurable business results, from brand creation and expression through to full brand and advertising campaigns.
I work alongside Charlie Loft on the Yolk side, and pair with Eden's strategy and marketing leads on the brief.
Before now
Work with us
Start a conversation. We'll scope the brief and bring the right team in.
No pressure. Just clarity.
