Partners /  Ben Collins

TrueGroup Agency

Ben
Collins.

Marketing content, video & brand strategy

Ben Collins
Based
London
Lead disciplines
Video · Brand · Campaign · Web · Digital
Sectors
Financial services · Tech · Property · Lifestyle

We turn complex brand stories into content that people actually watch, read and act on. Our specialism is taking businesses with complicated products, financial services, tech, property, Web3, and building video, brand and marketing content that makes them clear, compelling and commercial.

Our award-nominated “Let's Be Direct” campaign for Charles Stanley Direct is a good example: we rebuilt the entire visual identity and marketing content of a 230-year-old wealth management brand to attract a younger audience. Result was a doubling of Instagram followers, a 147% increase in enquiries and a 50% uplift in app registrations. That pattern repeats across our client base.

We work both on project fees and monthly retainers, and the retainer model is where we do our best work. It lets us become a true extension of a client's marketing team, responsive, fast, plugged into their workflow, with an average turnaround under five hours.

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