Partners / Charlie Loft
Yolk Creative London
Creative direction, brand & design

Over the last 25 years I have helped brands such as Nike, Universal, MTV, Warner Bros., Pathé, Jack Daniel's, Grey Goose, Heineken and Sony Computer Entertainment reach their audiences in creative and compelling ways.
In 2013 I co-founded Yolk Creative London, after being creative lead at agencies including Fold7 as Head of Design, Iris as Creative Group Head, and All City Media as Creative Director.
My wealth of experience, and a belief in being strategically creative, means clients get the best of both worlds: top tier creative thinking with exceptional design output from the studio.
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