Lou
Wright.

My core expertise is social media and brand strategy, leading creative campaigns that run across the full marketing mix, from brand, creative and partnerships to organic social supplemented with paid and email. I help clients build social-first brand identities, grow their reach and recognition, and develop a distinct brand language that sets them apart from their competitors.

A lot of my work is a gear change in content style and storytelling, translating a brand's identity into something that genuinely lands across social. I work collaboratively by design, because nothing should sit in silo when it's all part of the wider brand strategy, and I look for the balance between data-driven thinking and creative freedom.

Having worked both agency-side and in-house, I've seen how much the final output depends on people who can give a project the time and resource it deserves. That's why I work with a trusted network who deliver to the highest standard, with nothing rushed and no corners cut. It's also what draws me to a collective like Eden Group: collaborating with experts who know their field as well as I know mine, all learning and developing together.