Health & Wellness
Shopify eCommerce design and development for a premium NAD+ injectable home kit. Calm, considered, and built to convert a health-conscious buyer without rushing them.
NuVita Lab arrived with a finished identity and a quiet, confident product. A premium NAD+ injectable home kit, sold direct to consumer. What they needed was a Shopify store that could communicate a complex, high-value product with clarity and confidence, and convert a considered, health-conscious buyer without rushing them.
The work was structured around a single insight: this is not a product you buy on impulse. Education comes first. The store was built to move customers from awareness to understanding before asking them to buy.
The store
A calm hero, NAD+ explained, then a shop that feels like luxury wellness rather than a pharmacy checkout. The same considered tone runs from homepage to product to checkout.
The work
End-to-end Shopify build using a luxury theme as the foundation, refined through considered UX and bespoke visual direction. Every template was adapted to serve the product's specific communication needs rather than defaulting to standard eCommerce patterns.
Education-first page architecture, moving customers from context and credentials through to the product itself. The store earns trust before it asks for a decision.
Subscription model integrated cleanly into the single hero product. Visual direction centred on calm, clarity and trust, matching the brand's own positioning at every stage of the customer journey.
“Clarity, trust and subscription simplicity. Built to carry the product into every channel.”
The buyer for a product like this is doing their research. They've read the science. They've compared options. By the time they arrive on the site, they need to feel that the brand matches the standard of the product, and that the path to purchase is straightforward once they're ready.
That meant getting the hierarchy right: who NuVita Lab are, what NAD+ does, why this format, and how the subscription works. In that order. The store was built to support that sequence without making it feel laborious.