Marine · Luxury Brokerage
Brand and a unified, dual-market website for a boutique luxury boat dealer: SACS Technorib and Pirelli, from the Monaco waterfront to Sydney Harbour.
3C Marine came to us with two of the most desirable performance boats on the water, SACS Technorib and Pirelli, and two websites that did neither of them justice. Separate Monaco and Sydney sites, duplicated content, a templated feel, and an enquiry flow that let the brand down at exactly the moment a buyer was ready to talk.
Each model is a statement of design, not a commodity. The job was to make the digital experience hold the same line (premium isn't an image, it's a discipline) and to do it once, for two markets, under a single brand.
The homepage
The work
A brand system built for restraint: a Coastal Navy palette pulled from the water and the hull, gold used sparingly as an accent, and Montserrat doing the quiet work across every surface.
One platform for two markets. Monaco sophistication and Australian energy, unified under a single navigation, brand system and design language, with regional experiences served by geo-routing, not a second site to maintain.
Lifestyle-led, editorial storytelling. Cinematic photography given room to breathe, the team and the relationships brought forward early, and specifications kept in service of the experience, never ahead of it.
Identity in print
Range
For Sale
About
The shift was editorial as much as visual. Deciding where to slow down, when to let a hull fill the screen, how to make a brochure download feel like an invitation rather than a form. Decisions made by people who had done this before, working directly alongside the founders. No translation layer.
Across two markets and two boat marques, the brand holds one line: calm, confident, knowledgeable. It runs from the homepage hero down to the enquiry confirmation.
Home & Range
“Eden understood the brief before we'd finished saying it. The site finally feels like the boats.”
Founder, 3C Marine · draft